At some point in life you realize how important it is to cultivate a hobby...whether it's sports, cars or travelling, passion is one of the most powerful cures to depression, bad companies and failures. Those who cultivate their hobby, though, are often "labelled" as superficial, perhaps because they care a lot about their car, their favourite team, their travels, their clothes. Quite often, however, those who have a hobby are not superficial at all, quite the opposite: they are deep, passionate, spiritual and believe in life’s most authentic values.

Hug Your Best ™ has an ambition: we want to represent all these beautiful people not only from the outside but also from the inside, since we, like them, are driven by passion, values, emotions and our soul.

Now you can finally tell yourself - and the world: "I am special, I am going to make it!"

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